As Senior Art Director and Lead UI/UX Designer at Ultimate Medical Academy, a healthcare education school, I spearheaded the end-to-end design of a comprehensive student acquisition funnel. I crafted cohesive omnichannel marketing experiences to capture leads, completely designed the enterprise-level corporate website to engage them, and created the newly developed student admissions portal web application. By designing and championing every touchpoint in this pipeline, I ensured a seamless user journey from initial contact to final application.