Executive Summary
Visionary Creative Director and UI/UX Lead with a 30-year track record of driving digital transformation, brand evolution, and interactive marketing for Fortune 500 brands including Publix Super Markets, Walmart, McDonald’s, and HSN. Expert in user-centered design, front-end development, accessibility, and high-converting omnichannel experiences. Seeking a Creative Director, Brand Management, or Lead UI/UX role.
Visionary Creative Director and UI/UX Lead with a 30-year track record of driving digital transformation, brand evolution, and interactive marketing for Fortune 500 brands including Publix Super Markets, Walmart, McDonald’s, and HSN. Expert in user-centered design, front-end development, accessibility, and high-converting omnichannel experiences. Seeking a Creative Director, Brand Management, or Lead UI/UX role.
Competencies
Creative Direction
Art Direction
Omnichannel Marketing
Conversion Rate Optimization
Search Engine Optimization
Merchandising
Customer Loyalty
Brand Management
User Interface (UI)
User Experience (UX)
Product
Website
App
Print
Packaging
Identity
Pitch & Presentation
Prototype
Website
E-Commerce
Landing Pages
Click-Funnels
Email
Creative Direction
Art Direction
Omnichannel Marketing
Conversion Rate Optimization
Search Engine Optimization
Merchandising
Customer Loyalty
Brand Management
User Interface (UI)
User Experience (UX)
Product
Website
App
Print
Packaging
Identity
Pitch & Presentation
Prototype
Website
E-Commerce
Landing Pages
Click-Funnels
Email
Highlights & Initiatives
UI/UX Design & Digital Product Architecture
High-Volume E-Commerce Optimization: Architected a unified shopping experience for multiple e-commerce storefronts during a Magento 1 to Magento 2 migration, streamlining customer journeys, optimizing performance, and introducing dynamic featured-product widgets. (Turning Point Brands)
Enterprise-Level Mobile & Web Prototyping: Designed and prototyped high-fidelity interfaces for digital savings platforms and mobile onboarding/account-management features for a multi-billion-dollar grocery retailer. (Publix Super Markets)
B2C Conversion Leadership: Spearheaded UI/UX for flagship digital assets, including the organization’s top lead-generating corporate website and top lead-converting admissions portal. (Ultimate Medical Academy)
Creative Direction & Brand Management
Global Brand Campaigns: Established and evolved high-visibility interactive marketing campaigns for McDonald’s, Transitions Lenses, Tampa Bay Lightning, and Dollar Thrifty Automotive Group. (FKQ Advertising)
Omnichannel Brand Storytelling: Directed cross-functional teams to build core brand identity and integrated multi-channel campaigns for major medical practices and institutes. (LEVO Health / Regenerative Medicine Solutions)
Corporate Brand Standardization: Designed and governed corporate brand standards across B2B and B2C marketing channels, digital platforms, and physical assets. (Ultimate Medical Academy)
Digital Merchandising & Front-End Integration
Retail Media & Micro-Sites: Led design and front-end development for custom brand pages, digital storefronts, and micro-sites for Walmart.com and SamsClub.com audiences. (Triad Retail Media)
Broadcast-to-Digital Alignment: Directed product photography, digital layouts, and immersive brand features across major online department-store categories, aligning digital UX with live broadcast momentum. (HSN)
Platform Integration: Developed comprehensive brand experiences and integrated loyalty platforms to strengthen SEO, brand awareness, and user retention. (Turning Point Brands)
High-Volume E-Commerce Optimization: Architected a unified shopping experience for multiple e-commerce storefronts during a Magento 1 to Magento 2 migration, streamlining customer journeys, optimizing performance, and introducing dynamic featured-product widgets. (Turning Point Brands)
Enterprise-Level Mobile & Web Prototyping: Designed and prototyped high-fidelity interfaces for digital savings platforms and mobile onboarding/account-management features for a multi-billion-dollar grocery retailer. (Publix Super Markets)
B2C Conversion Leadership: Spearheaded UI/UX for flagship digital assets, including the organization’s top lead-generating corporate website and top lead-converting admissions portal. (Ultimate Medical Academy)
Creative Direction
& Brand Management
Global Brand Campaigns: Established and evolved high-visibility interactive marketing campaigns for McDonald’s, Transitions Lenses, Tampa Bay Lightning, and Dollar Thrifty Automotive Group. (FKQ Advertising)
Omnichannel Brand Storytelling: Directed cross-functional teams to build core brand identity and integrated multi-channel campaigns for major medical practices and institutes. (LEVO Health / Regenerative Medicine Solutions)
Corporate Brand Standardization: Designed and governed corporate brand standards across B2B and B2C marketing channels, digital platforms, and physical assets. (Ultimate Medical Academy)
Digital Merchandising & Front-End Integration
Retail Media & Micro-Sites: Led design and front-end development for custom brand pages, digital storefronts, and micro-sites for Walmart.com and SamsClub.com audiences. (Triad Retail Media)
Broadcast-to-Digital Alignment: Directed product photography, digital layouts, and immersive brand features across major online department-store categories, aligning digital UX with live broadcast momentum. (HSN)
Platform Integration: Developed comprehensive brand experiences and integrated loyalty platforms to strengthen SEO, brand awareness, and user retention. (Turning Point Brands)
Professional History
A 30-year timeline of progressive leadership in traditional marketing, digital design, and user experience:
Lead UI/UX Designer | Turning Point Brands, Inc. (Remote)
Lead UI/UX Designer | Ultimate Medical Academy (Tampa, FL / Remote)
Senior User Interface Designer | Publix Super Markets (Lakeland, FL)
Creative Director | LEVO Health (Tampa Bay, FL)
Creative Director | Regenerative Medicine Solutions (Tampa, FL)
Interactive Art Director | HSN (St. Petersburg, FL)
Senior Art Director | FKQ Advertising
Senior Art Director — Walmart.com | Triad Retail Media (Tampa Bay, FL)
Creative Services Director | Fourthdoor Creative Group (Tampa Bay, FL)
Senior Art Director | Lord & Lasker (Tampa Bay, FL)
Lead UI/UX Designer | Turning Point Brands, Inc. (Remote)
Lead UI/UX Designer | Ultimate Medical Academy (Tampa, FL / Remote)
Senior User Interface Designer | Publix Super Markets (Lakeland, FL)
Creative Director | LEVO Health (Tampa Bay, FL)
Creative Director | Regenerative Medicine Solutions (Tampa, FL)
Interactive Art Director | HSN (St. Petersburg, FL)
Senior Art Director | FKQ Advertising
Senior Art Director — Walmart.com | Triad Retail Media (Tampa Bay, FL)
Creative Services Director | Fourthdoor Creative Group (Tampa Bay, FL)
Senior Art Director | Lord & Lasker (Tampa Bay, FL)
Education
Associate of Arts and Science (A.A.S.), Commercial and Advertising Art · Florida Metropolitan University
